![]() ![]() At the same time, we began reviewing all the marketing campaigns and images in our South Africa portfolio to make sure they match our commitment to celebrate all beauty and promote Diversity and Inclusion,” said Unilever CEO, Luc-Olivier Marquet, after meeting with government in the wake of the scandal. We immediately began an investigation to understand what happened. ![]() This was racist and we apologise unreservedly. Best Sellers Rank: 211,872 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care) 444 in 2-in-1 Shampoo & Conditioner. TRESemme Keratin Smooth Conditioner 190 ml, With Keratin & Argan Oil for Straight, Shiny Hair - Nourishes Dry Hair & Controls Frizz, For Men & Women, Lilac Link. “We were shocked to discover that we had supplied images for the Clicks website that portrayed Black hair as inferior. This item: Tresemme Keratin Smooth with Argan Oil Shampoo, 580ml. It also said it would be developing programmes which are aimed at providing support to black hair stylists and small professional salons. In the wake of the scandal, Unilever announced a series of measures aimed to preventing such a saga from occurring again, including by establishing an Advisory Board with internal and external experts to review how its hair products can offer consumers the solutions they want in positive and empowering terms. But, the presiding Judge Mokgoatji Dolamo of the Western Cape Equality Court dismissed the matter, finding that the women were not clear whether they were offended by the original ad as it appeared on the Cliks website – or the cropped images of the ad which did the rounds on social media. As Sunday Timesreports, 18 women then took both Clicks and Unilever South Africa, which market and produce the product, to the Equality Court, arguing that the advert was racist. ![]()
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